
Jamhog
Sustainable Branding
Branding
Illustration
Layout Design
Copywriting
Packaging Design
3D Product Visualising
System Mapping
University Brief:
Devise a speculative design product or service as an innovative use for an industrial waste stream. The brief responds to some of the most burning questions today: How can we live in greater harmony with nature? How can we reduce our impact on the Earth? How can we reuse the waste that is created every day?
My Response:
Jamhog - a sustainable jam brand who take the waste products from apple, peach and orange juicing (apple pomace, orange peel and peach pomace) and turn it into delicious jam!
Target Audience - Young adults who are planet conscious/environmentally friendly in their day to day lives.
Brand Personality - Fun, cheerful + friendly
Softwares - Adobe Illustrator, Adobe Dimensions, Adobe Indesign, Adobe Photoshop, Adobe Premiere Pro




Brand Book


Brand Book Pages Presentation Video
This is a video showcasing all of the pages of the brand book I created for Jamhog - it portrays sets of two A4 landscape pages presented as spreads.
Examples of Page Spreads in Contextualising Images




Systems Map

Design Process
Logo Development/Experimentation



Fruit Illustration Development/Experimentation



