Creme Egg Animation
Promotional Video For Social Media
Animation
Illustration
Social Media Design
Branding
Visualisation/Mock Ups
University Brief:
Design and produce a 10 second promotional piece that uses animation or motion graphics. The concept should display the ‘attitude’ of the brand in a way that engages the audience and encourages them to share the piece via social media.
My Response:
The animation focuses on the playful and fun 'attitude' and personality of the brand - portraying a regular egg in despair about the fact they have left the safety of their shell and are now exposed to the world, being in awe of the Creme Egg's 'egg/goo' who shows no fear at being exposed to the world and instead is excited and happy.
Alongside the brand's 'attitude', it also captures key visual elements of the brand - the signature purple, red and yellow colour scheme, the signature 'goo splattering on the screen' movement + the logo/packaging.
Softwares - Adobe Animate, Adobe Photoshop, Adobe Illustrator
Social Media Contextualising Image
Design Process
Storyboards
Digital Illustration Development
Digital Storyboard
